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BGStar® and iBGStar® launch in the UK, Canada and Belgium

The eagerly-awaited release of the state-of-the-art blood glucose monitor in the UK, Canada and Belgium brings diabetes innovation, independence and ease of use to thousands of people with diabetes and healthcare professionals.

It could be one of the most lifestyle-enhancing product launches for people with diabetes in the UK, Canada and Belgium this year. Designed to help people with diabetes lead increasingly active and independent lives, the BGStar® and iBGStar® are easy to use and stylishly discreet.

An impressive line-up of TV celebrity and medical speakers assembled for interactive demonstrations at the UK launch earlier this year. TV presenter Dominic Littlewood, diagnosed with Type 1 diabetes, now uses the iBGStar®. “I can get accurate blood-glucose results using my iPhone, which I carry around anyway. The Diabetes Manager App gives me data in a visual way, so it’s easier to understand and I can also add my own notes against my readings”.

In Belgium, the release was held in Brussels and was attended by the entire sales team. The country-wide launch was followed by presentations at diabetes convention centres and meetings with diabetes nurses.

The Canadian launch saw the parallel release of blood glucose management software, STARsystem. This web-based diabetes management system is designed to help people with diabetes take control of their blood glucose levels. It includes access to a personalised health plan and tailored educational material created by diabetes experts across Canada. This free health coaching helps people with diabetes take charge of their blood glucose levels.
 

As part of Sanofi's commitment to support people with diabetes, not only is online assistance available, but both healthcare professionals and people with diabetes can access a 24-hour hotline, open 7 days a week. Assistance and advice is available, free, on:

• 08000 35 25 25 in the UK
• 0800 24 707 in Belgium
• 8002 7490 in Luxembourg
• 1 888 852 6887 in Canada

British outlet Boots is to distribute iBGStar® to hundreds of their stores throughout Britain and online at Boots.com. Belgian distribution is country-wide, via pharmacies and at diabetes convention centres, while in Canada, the blood glucose monitors are now available online. 

More launches are to follow in 2012.